The 40 Shades of Beauty; Why the Make-Up Industry Needs Variety
The beauty community has been dramatically changed since Fenty Beauty's release of 40 shades of foundation in 2017. Make Up Forever responded to the high praise of Fenty with a response on its Instagram page saying, "40 shades is nothing new to us. Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With
