New SNHU logo. (Image courtesy of: SNHU Marketing Team)

On August 11, the SNHU community received an email from SNHU President, Paul LeBlanc, stating that the university will be introducing a new logo. The change was made following a survey that was sent out to the SNHU community in the Fall 2021 semester.

“Our new logo incorporates feedback from students, faculty, staff, and alumni, as well as external research. It reflects the richness of our past to celebrate history and tradition while introducing a modern, forward-thinking look and feel,” said LeBlanc.

In the email, LeBlanc explains the decision and how it will improve the university as a whole. “Since we adopted our current logo, we’ve undergone great change as an organization, and now it’s time to update our look to match,” said LeBlanc.

This project has been in the works for some time now, resulting in the change of SNHU’s identity.

“Our logo represents who we are, what we stand for, and where we’re headed – a diverse, innovative, mission-driven university dedicated to increasing the amount of equity, opportunity, and hope in the world,” said the university in a message provided by Siobhan Lopez, Assistant Director of Media Relations.

During the logo revamp project, the university invested millions into its in-house “visual identity” change. “Our visual identity work is a multimillion-dollar effort spanning the course of more than four years,” said the university.

“This visual identity was designed by our in-house creative and brand teams in marketing following extensive research and feedback from SNHU students, employees, and alumni to ensure it aligns with the feelings, experiences, and expectations of the SNHU community. We are taking a thoughtful, budget-conscious approach to implementing our new visual ID throughout the next year,” said the university.

Though SNHU changed its main logo, the Penmen insignia will remain for the foreseeable future. “We are proud of our history and have no plans to make any changes to our Penmen logo,” said the university.